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SERVICES

  • • Brand Attributes

    • Voice & Tone

    • Audience

    • Features

    • Benefits

    • Values

    • Positioning

  • • Logo

    • Alt. Logos

    • Brand Palette

    • Font Kit

    • Brand Guidelines

  • • Business Cards

    • Legal Documents

    • Social Media Templates

 

MADISON REEVES

Madison Reeves is an up-and-coming entrepreneur in the Black Hills of South Dakota. Wearing many hats, she’s the CEO of a wedding planning business, The Bridal Project Events, and an incredibly successful realtor for Keller Williams; Madison’s work ethic and drive are indomitable and inspiring to say the least.

During our first consultation, Madison laid out her short and long term goals. She aims to make $1M before her 21st birthday in 2022, publish a book summer 2021, and to start her journey as a business coach and financial thought leader.

Madison is an advocate for being self-made, and her main message to her audience is that there is, in fact, a third option for their future, an option outside of schooling and getting a 9-5 job: you can build a successful business yourself from the ground up.

Strong, direct, and confident, Madison wants to help people invest in themselves and elevate their lives.

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future focused

Madison’s goals are crystal clear, and we needed to create a brand that was geared for longevity, expansion, and versatility. Madison’s fire won’t die out any time soon, so her brand needs to give her runway for years down the road for whatever new business venture she has on the horizon.

Whether it’s publishing her book or creating a luxury jewelry line, Madison’s brand identity was curated to uphold an aesthetic, reputation, and message through every touchpoint of the brand experience.

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ART DIRECTION

Madison has a love for Victorian Architecture, and it was one of the first points of inspiration when we first discussed the aesthetic direction of her brand. She’s always been fascinated with the opulent detail of this specific architectural style, although she really gravitated towards a more minimalist approach when she described her brand.

The creative challenge was to move in the direction of a luxury brand, influenced by the Victorian architectural style, yet keep a modern, clean aesthetic.

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FUNCTIONALITY

The Madison Reeves brand is constructed to immerse its audience in an opulent flow of simplicity and grandeur.

A lush gold is used to accent against a sleek, matted black backgrounds, and a soft off-white gives the palette of Madison Reeves a bold contrast in visuals.

Madison’s logo collection and branded elements are designed to expand her brand for years to come. They embrace the timelessness of the historical influence through the chosen typography and brand patterns, and simultaneously, communicate effectively with clean, modern composition.

Functionally, these branded elements are cohesive through every expression - digital media and print alike.

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RESULTS

Madison is now equipped with not only a unique aesthetic, but with a strong foundation rooted in a clear understanding of her goals, communication, and vision. Her social media, along with website, have been successfully launched, and the impact of consistency and cohesiveness with her new brand has been extremely successful.

Her logo and visual elements have set her apart in the world of entrepreneurship, but they’re just the tip of the iceberg of the full Madison Reeves experience. Her drive will continue to reach individuals looking to change their lives from the ground up, as Madison has, and will also propel her brand to new heights as she prepares to be a newly published author and established professional coach.

For more information on Madison and her mission, visit her at themadisonreeves.com .